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Heidi Klum on Her Less-Is-More Swimsuit Philosophy: ‘If No One Is Around, I’ll Only Wear Bottoms’

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Heidi Klum exudes confidence with everything she does, and the supermodel has her free-spirited parents to thank for her body positive mindset.

I grew up in a very free environment with my parents. We’d go to nude beaches. We’re very open-minded, but you can’t say that about all Germans. We didn’t have a lot of money, so we’d go camping a lot and my parents chose nude campsites, so nudity became normal for me,” Klum told Ocean Drive for the magazine’s 25th Anniversary Swimsuit Issue, where she goes topless on the cover and wears only a pair of her Heidi Klum Swim bikini bottoms. “I loved it.

Now at 45 years old, Klum continues to embrace her less-is-more swimsuit style philosophy every chance she gets.

I tend to not wear a whole lot of swimsuit when I am sunbathing. So I usually go for a tie-string bikini, something that has less coverage, and if no one is around, I’ll wear only the bottom,” Klum told the magazine. “I grew up being very comfortable with my body and very free.

And because of Klum’s passion for swimwear, creating her own swim line two years ago, Heidi Klum Swim, was a natural fit for the star (she owns a lingerie brand, Heidi Klum Intimates, too). Her main goal: offering an array of pieces that can work for women of any size.

There hasn’t been a huge selection for curvier women in intimates or swim, so I put a large focus on it with my lines going up from a D to G cup size,” she said. “Women who wear those sizes have been neglected by the industry, so I want to give them options.

Klum also won’t stop stripping down to her bikini (or birthday suit!) anytime soon, and urges other women not to let the aging process bring them down.

I see it like this: we only have on life. This is our life right now and and our moment, and our moment shouldn’t be over after a certain age. There’s not a time frame for only being able to wear a certain thing or to be in love, to go out,” she told Ocean Drive. “Thirty years old is not the cap and then you have to hide yourself and not go dancing anymore.

Source: people.com

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Lidl confirms second Heidi Klum collection in time for Christmas

Lidl has confirmed it will launch a second collection with supermodel Heidi Klum in time for Christmas. The news follows on from the success of Klum’s debut line for the German supermarket, which was officially launched at New York Fashion Week last month.

Featuring 40 pieces the second collection is called #LETSCELEBRATE and will combine warm winter colours with fabrics and finishes such as velvet, sequins, satin and faux fur. Prices start at £5.99 and key items will include a burgundy winter coat, a sequin blazer, a powder pink sequin dress and a faux fur stole.

I wanted to create a simple, elegant fashion line that will make us shine over the festive season,” said Klum of the collection.

It will launch in all 670 Lidl UK stores in the first week of December and will be available in sizes 10-18, along with a selection of accessories and shoes. Globally it will be available in 10,000 Lidl stores in 28 countries.

When Klum’s first collection, called “Heidi & The City”, landed UK stores reported that it sold at a rate of 106 items a minute on its first day.

Source: theindustrylondon.com

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Heidi Klum Is Launching a Clothing Collection with German Grocery Store Lidl

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In fashion, some days you’re in, and some days you’re (check)out. Case in point: Heidi Klum is taking her fashion expertise to the supermarket checkout counter, launching a new clothing collection with German discount grocery store Lidl.

After creating Heidi Klum Intimates, along with Heidi by Heidi Klum, the star will be launching an entirely new collection with Lidl, called “Esmara by Heidi Klum: Heidi and the City,” which was created with low price points and high fashion in mind, in order to bring Klum’s aesthetic to Lidl’s U.S. stores, along with their 10,000 stores worldwide.

I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” Klum said in a statement about the collaboration, which will include everything from clothing to shoes and accessories, and will be priced from $6.99 to $29.99.

But the low price points don’t mean you’ll be getting low quality materials. They line will feature lace, sequins (see Klum’s sequin sweatshirt above), leopard print, and even a real leather jacket, which will be the most expensive piece in the collection at around $60.

And while both the brand and Heidi have kept the collaboration quiet ahead of the launch, they’ve already shared nondescript videos of their #LETSWOW campaign, in which Klum struts her stuff in her new pieces.

The collection will be revealed in it’s entirety during New York Fashion Week and on letswow.com on September 7th, and will be available for purchase on September 21st.