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Posted on 10/11/2017 by karina with 0 Comment(s) Filed under: Gallery, News, Photoshoots

Lidl has confirmed it will launch a second collection with supermodel Heidi Klum in time for Christmas. The news follows on from the success of Klum’s debut line for the German supermarket, which was officially launched at New York Fashion Week last month.

Featuring 40 pieces the second collection is called #LETSCELEBRATE and will combine warm winter colours with fabrics and finishes such as velvet, sequins, satin and faux fur. Prices start at £5.99 and key items will include a burgundy winter coat, a sequin blazer, a powder pink sequin dress and a faux fur stole.

I wanted to create a simple, elegant fashion line that will make us shine over the festive season,” said Klum of the collection.

It will launch in all 670 Lidl UK stores in the first week of December and will be available in sizes 10-18, along with a selection of accessories and shoes. Globally it will be available in 10,000 Lidl stores in 28 countries.

When Klum’s first collection, called “Heidi & The City”, landed UK stores reported that it sold at a rate of 106 items a minute on its first day.

Source: theindustrylondon.com




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