What do Dwyane Wade, Heidi Klum and Stella McCartney have in common? The trio are soon to be teammates.
No, the Chicago Bulls haven’t made any unconventional signings — this deal is strictly business. Sleepwear and underwear company Naked Brand Group and intimate apparel brand Bendon Limited announced plans to merge under a newly formed Australian holding company.
Wade, then with the Miami Heat, partnered with Naked two years ago in the company’s first celebrity endorsement deal. The Robbins native, three-time NBA champion and Bulls guard has a namesake Wade x Naked underwear line that launched last year. Bendon makes Heidi Klum and Stella McCartney’s licensed lingerie and swimwear lines.
Naked and Bendon announced plans to merge in January. The deal would give New Zealand-based Bendon access to U.S. capital markets to help it grow its business, while giving New York’s Naked access to Bendon’s distribution channels, the companies said at the time.
Naked and Bendon also extended the deadline to settle on a definitive agreement until April, Naked said in a news release Friday.